In 2024, cricket’s most-streamed matches included thrilling finals and intense rivalries, breaking digital viewership records. These games highlighted the growing global appeal of the sport, showcasing its increasing dominance on digital platforms and its ability to unite audiences worldwide.
7. Women’s T20 World Cup
The ICC Women’s T20 World Cup in the UAE marked a milestone in streaming and viewership, with over 91,000 fans attending across matches—a 30% increase from the last edition. The thrilling final between New Zealand and South Africa, watched by 21,457 spectators at the Dubai International Stadium, further highlighted the event’s success. Digital streaming numbers reflected a parallel surge, emphasizing the expanding audience for women’s cricket and its significant appeal on digital platforms.
6. England’s Tour of India – Test Series
The 2024 Test series between England and India highlighted the enduring charm of cricket’s longest format. England’s thrilling victory, featuring Ollie Pope’s incredible 190 and debutant Tom Hartley’s stunning 7/62, captivated fans worldwide. With extensive streaming on platforms like Kayo Sports and regional services, the series proved that Test cricket remains a digital favorite when the stakes and performances are exceptional.
5. Afghanistan vs. West Indies – T20 World Cup
Afghanistan’s ascent in international cricket was epitomized by their thrilling T20 World Cup clash against hosts West Indies. With stars like Rashid Khan facing a determined West Indies team, the high-stakes encounter captivated fans. This underdog triumph narrative became one of the most streamed matches, showcasing cricket’s evolving landscape.
4. Australia vs. England – T20 World Cup
The Ashes rivalry extended to the T20 World Cup, with Australia clashing against England in a high-octane match. Part of a double-header, the game showcased cricket’s deep cultural significance in both nations. Streaming platforms saw massive engagement, highlighting the global appeal of the Ashes, even in a T20 format.
3. Indian Premier League (IPL) 2024 – Finals
The IPL 2024 final between Rajasthan Royals and Gujarat Titans epitomized the league’s unparalleled digital dominance. With 350 million viewers tuning in for the first ten matches and immense attention on the high-stakes final, the IPL showcased its global appeal and continued to drive cricket’s digital consumption, particularly in India.
2. India vs. Pakistan in the T20 World Cup
The India-Pakistan T20 World Cup clash at Nassau County International Cricket Stadium, New York, was a cultural spectacle. With Disney+ Hotstar offering free mobile streaming, it amassed 256 million viewing hours in India alone. This iconic rivalry captivated fans worldwide, making it one of 2024’s most streamed matches.
1. ICC Men’s T20 World Cup Final – India vs. South Africa
The ICC Men’s T20 World Cup final between India and South Africa in 2024 was a streaming phenomenon, with India clinching a last-over victory. Co-hosted in the US and Caribbean, the match reached a peak concurrent viewership of 53 million on Disney+ Hotstar and achieved 16.9 billion video views across platforms. Highlighted by Virat Kohli’s match-winning performance and man-of-the-match award, this game set new benchmarks for cricket’s digital engagement and showcased the sport’s global appeal.